The beer industry, like many other industries, is dominated by white male individuals. However, things are changing as our society continues to progress. Part of the accolade goes to organizations that work tirelessly to ensure equality for everyone. One among many, and equally poignant, is the collaboration between Potosi Brewing Company, Pink Boots Society, and The Brew Pipeline. They have recently announced a program that will empower women beer professionals.
A Hefeweizen drink out of grapefruit will be released late in the summer across America. The drink tastes as good as it sounds. It’s called Rosa Stiefel, literally translated to ‘pink boots’ in German.
The collaboration is associated with Brew Pipeline’s program called CAUSE. The initiative will ensure that with each package sold, $2 will be donated to Pink Boots Society’s scholarship. The scholarship will be given to deserving female students who want to transform themselves into women beer professionals. The goal of the program is to inspire, encourage, and assist women who want to climb up the ladder through education in the beer industry.
The fundraising will further be accelerated by encouraging retailers and distributors to make a dollar per case donations.
Initiative To Profit Both The Women Beer Professionals And The Beer Industry
Co-founder and CEO of Brew Pipeline, Steve Kwapil, made a statement saying that making this collaboration was nothing to think about. He added that their organization was extremely enthusiastic about supporting education scholarships. He further praised Potosi Brewing Company for being one of the only breweries that are dedicated to uplift the society. All of Potosi’s profits are channeled to charities.
Laura Ulrich, Pink Boots Society’s president, said that they were really excited about this collaboration.
Pink Boots Society has been at the forefront of uplifting women beer professionals. They have various educational scholarships that assist women in advancing their professional careers. Moreover, the various scholarship programs are ever-growing. And this collaboration is one such example of their dedication.
Ulrich further added that this collaboration between the three premier institutions will not only empower women beer professionals, but also the beer industry.
Rosa Stiefel is packaged in 16 oz cans and in a pack of fours. The retail price is $7.99 to $9.99. However, the price may vary depending on different state laws on tax and because of promotional campaigns. The drink is also available in kegs.
Rosa Stiefel has an ABV of 4.5% with an IBU of 8. It’s subtle in taste with a tinge of grapefruit. Its aroma is wheatish and refreshing to the senses. It looks beautiful with an orange hue. Overall, Rosa Stiefel is a pleasure to the senses with its subtle qualities.
This collaboration is a great initiative. The diversity brought forth by more women beer professionals will do wonders for the beer industry.