We all know how the pandemic has put a stop to our normal life. Businesses during this crisis are struggling to survive. Among all businesses, the ones that rely on crowds and community are the ones that have been affected the most. Even though some states are starting to reopen in a phased manner, no one knows what the new normal will look like. Despite all obstacles, Revolution Brewing has shown us how to make a new beer release amidst the pandemic.
Let’s take a look at how they achieved this massive feat!
The Key Factor For A New Beer Release Amidst The Pandemic Is Efficient Communication
Revolution Brewing is Illinois’ most successful independent craft brewer, and there’s a reason for it. They know how to run a business efficiently.
Since the business owners wanted to ensure the safety of both their buyers and staff, they started communicating the guidelines pretty early. The sale of the new release, Supermassive Cafe Deth, was not an issue. Deep Wood barrels already enjoy a massive following, so, its latest version didn’t need much advertisement.
As always, we're blown away by your enthusiasm. Preorders for Supermassive are currently sold out. https://t.co/GcnYbnSmN9
— Revolution Brewing (@RevBrewChicago) June 12, 2020
Revolution Brewing released the requirements and rules for their upcoming curbside sale on their social media pages. To ensure that people maintained social distancing, Revolution Brewing decided to take their sale online.
They organized pre-online orders for the new beer release amidst the pandemic. And sure enough, all the stock was sold out on the day of the release.
The online sale of the products was accompanied by clear details about the pickup. It included the exact time and the designated curbside. This way, people didn’t even have to get out of their cars to pick up their orders.
Read: 4th July 2020 Sales Of Hard Seltzer Higher Than 2019
One effective way they spread their guidelines is by making a Twitter thread. It laid down all the guidelines required for the event. They also made sure that it was widely shared across social media sites.
Small Staff With An Addition Of A Traffic Control Station
Meg Rutledge from Revolution Brewing said that because all the orders were sold online, they didn’t need many staffers.
To further ease the process, a traffic control station was set up just a little distance from the site of sale. The customers were required to check-in before parking at their designated location. And since all the slots were pre-paid, the process went even more smoothly.
Rutledge mentioned that the entire process took around one to three minutes per customer. She further said that they learned a lot after this beer release amidst the pandemic. She added that they might permanently include pre-sale and curbside pickups for their other events.
Supermassive Cafe Deth is a very memorable beer. pic.twitter.com/1rQd4egLfb
— Taylor Laabs 🍺 (@TaylorLaabs) June 20, 2020
Revolution Brewing’s release of Supermassive Cafe Deth was a huge success. A total of 290 packages were sold. It looks like the pandemic has not affected the love for coffee-flavored beers at all.
Supermassive Cafe Deth has an intense and luxurious taste. The coffee beans are roasted along with copious amounts of chocolates. It’s smooth and strong, with a vicious mixture of chocolates, coffee, and alcohol.
This beer release amidst the pandemic gets an overall A-plus for its flavor and event orchestration.
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