Be it the ancient Babylonians and Mesopotamians from 4300 BC or the modern man being served by a robot, beer has been uniting human beings since time immemorial. This is one fuzzy drink found in almost all ancient civilizations across the world. And International Beer Day is the day Jesse Avshalomov chose to celebrate this much-beloved drink.
International Beer Day has three declared purposes:
1. To gather with friends and enjoy the taste of beer.
2. To celebrate those responsible for brewing and serving beer.
3. To unite the world under the banner of beer, by celebrating the beers of all nations together on a single day.
What started as a local event in Jesse’s bar is now celebrated in 207 cities across all the 6 continents. Traditionally, the celebrations start by giving each other the “gift of beer”. You buy a round of beer for your friends and family to express your gratitude. Thank all the hard-working brewers, beer mixologists, and specialists. People are encouraged to try new brews, something outside their regular picks. It can be from a new tap the brewer tried or something very rare from a different country or culture.
When Is The International Beer Day?
For the first 5 since its inception, International Beer Day was celebrated on 5th August. But post a poll in 2012, the founder and others decided to fix the date as the first Friday of August. This year, we can celebrate this day on the 7th of August. And you can always carry on with the celebrations for the rest of the weekend!
Read: Business Owners Use Innovative Ways To Push Social Distancing In Restaurants
Given the current situation, gathering for such a day in a pub is absolutely not encouraged. Rather we can take the time to bring some bottles home and enjoy.
If it had been like any other year, you would see offers like all-day happy hours, tapping of rare beers, trivia nights, beer flights, binge drinking competitions, and many other games going on at your favorite bars and pubs. But the smarter thing to do this year is to practice social distancing, even if you choose to visit a pub. The celebrations may not be like the previous years, but we need to express our solidarity with those who are having a hard time running their beer business this year.
Let’s give them our thanks by buying loads of beer for this International Beer Day!
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